Wide Fit Shoes is a footwear retailer with a huge amount of experience in dealing with ‘problematic feet’. Having established the business in the 1960s, they had built their reputation on referrals from podiatrists, orthopedic hospitals and other general health clinics and surgeries. Despite having an existing website, they wanted to refresh the branding, the design and the domain to improve how their site performed.
We worked closely with Wide Fit Shoes to really understand who their customers were, how they wanted to communicate with them, and how they wanted those people to use their website. This formed the basis of all our development work, as we built the new site on the latest version of Magento 1 to ensure it was quick, secure and stable for all visitors.
As well as building and redesigning the new site, we also managed the go live process and the migration onto a new domain. This involved managing redirects and configuring the site so it was compliant with SEO best practice. The site was launched to deadline, and has performed incredibly well since it went live.