Utility is a retailer passionate about modern, original design. Whether that’s furniture from some of the most sought after designers in the world, lighting, home accessories, gifts, watches or jewellery – you’ll find it at Utility.
But when they came to Webtise they had a problem -their website didn’t really showcase just how passionate they were as a brand about sleek, elegantly simple design, nor was it filling its commercial potential. This was something that Webtise were tasked with changing
We knew PPC had the potential to be one of the most valuable channels for Utility. However, with an extensive product range that included everything from low cost gifts to high end designer sofas, they needed a PPC strategy that was focused on margins, CPA’s and a strong ROAS.
And the results we did achieve for Utility were phenomenal (even if we do say so ourselves!).
The biggest challenge Webtise had to overcome when working with Utility was creating a website that perfectly reflected the refined designs and subtly elegant styling apparent in many of the products that their customers knew and loved.
Working closely with the team at Utility, we were able to create something that captured the true essence of their brand. But not only this, thanks to our commitment to increasing commercial performance, the new site also delivered a sky high ROI that got their business flying.
We developed a CRM strategy that we knew would help increase customer loyalty and deliver a great return on investment for them. We looked closely at the performance of previous email campaigns – what worked, what didn’t – and built our strategy around creating more relevant content that would generate more clicks, and ultimately more revenue for Utility.
At Webtise we believe content campaigns represent the perfect opportunity to generate exposure for a brand, and to create increasing awareness with an audience that are likely to become paying customers.
That’s exactly what we did with our ‘50 Shades of Scouse’ campaign for Utility – a brand with a rich heritage in the city of Liverpool. Tapping into the buzz around the release of the ‘50 Shades of Grey’ film we developed this piece to trigger social engagement.