It was Benjamin Franklin that said, ‘Wine is constant proof that God loves us and loves to see us happy’ and this was a concept at the core of the new site we built for one of the UK’s favourite wine stockists – Oddbins. We wanted to build them a website that their customers would love and would make them happy! And not only did we do this, but the new site also helped Oddbins convert more customers than before and attract more trffic, helping their business to open up.
Oddbins had a problem – their old website didn’t accurately reflect their core brand values and it didn’t give customers a great experience that was representative of their offline presence. That had to change – and that was the task that Webtise were given. Build a website our customers will love, reflects our business values and delivers commercially.
After investing time in building an in-depth understanding of exactly what its customers valued, we were able to deliver a website that performed superbly well.
Ayo Akintola, Managing Director of Oddbins said, “Webtise understood our requirements and created a fantastic website that’s delivering great results.”
Content campaigns have to be fun, creative, engaging and relevant to the audience that is going to be active on the site – but if they really want to be successful, the most important thing is that they need to be genuinely useful. This was what worked well for two of the content campaigns we used to reinforce Oddbins’ position as a market leader. The client was incredibly happy with the results, and it truly reinforced their brand values to potential customers