Morphsuits is one of the most innovative fancy dress businesses in the world, bringing its customers nothing but the most creative costume ideas for any occasion. With over 2 million costumes sold and 1.3 million Facebook fans, the company needed an updated website that better reflected its unique brand identity, told the Morphsuits story in a more compelling way and would convert traffic more effectively on mobile, tablet and desktop devices. They chose Webtise to make that happen.
Webtise worked closely with the team at Morphsuits to better understand exactly how they wanted to improve upon their old site – extra functionality, better quality designs, more intuitive navigation, improved user experience on all device types. These discussions formed the foundations of the work we did for them, helping to structure and prioritise the designs and development work to ensure the new site was completed to deadline, and to the high standards that Morphsuits expected.
Prior to go live of the new site, we also conducted a thorough SEO and usability audit, including implementing all the necessary redirects to ensure that when the site launched, it would have minimal impact on how the website functioned and the volumes of traffic coming into the site.
“Working with Webtise has been a pleasure and their work on the design and development of our new Magento site has been a big success.
They took the time to work with us, understanding the needs of our business and our customers to create something that perfectly encapsulated our brand while also performing as a transactional ecommerce platform.
The site was ready for our key trading period, and the efforts of the Webtise development team to integrate the site with the multiple warehouse management systems we used meant it went live without impacting our business activities.
The new site is already achieving a better conversion rate, so thanks again to Webtise for their great work on the project.”
Fraser Smeaton – February 2017 – www.morphsuits.co.uk