Group Information

Lullabellz

Background

LullaBellz is a brand that aims to inspire beauty and confidence in shoppers through its range of hair extension, make-up and clothing products. Inspired by vibrant, social and independent girls, it needed a new website design that better captured the ethos of the brand, with improved functionality that made the shopping experience more fluid across mobile, tablet and desktop devices.

When LullaBellz came to Webtise, a review was undertaken of the existing site and the decision was taken to upgrade the site from Magento 1.7 to 1.9 to accommodate the required functionality for the new site. The design team at Webtise also spent time working with LullaBellz on perfecting the designs for the new site across mobile, tablet and desktop devices. This included the design for a blog section of the site that would house How To guides and tutorials for the various products sold at LullaBellz.

Webtise also had to develop various pieces of custom functionality for the new site. This included colour swatches for hair extension products, an out of stock notification system and a drag and drop colour matching service. This was done alongside a number of Magento integrations with third party tools to ensure that when the site launched, it was set to offer exceptional user experience across all device types.

What We Did

  • Magento upgrade from 1.7 to 1.9
  • Integrations with Stripe payments; Mailchimp / Mandrill; Sagepay; Google Analytics & Tag manager
  • Drag & Drop ‘Personal Colour Matching Service’ – ability for customers to send images & get recommendations from LullaBellz
  • Blog / how to guides & tutorials
  • Instagram feed integration
  • Hair extension colour swatches
  • Out of stock notification system
  • Gift vouchers / cards system

View Website

The Designs