Group Information

Little Black Dress

Background

Little Black Dress is home to the world’s finest collection of LBDs and dresses for special occasions. From fashionistas looking to be inspired by Coco Chanel-style designs, to those wanting a glamourous gown fit for the red carpet, you’ll find it at Little Black Dress.

Webtise was tasked with creating a website that was a perfect fit for this elegant, sophisticated brand – but it also had to convert customers more effectively than their previous website. A targeted affiliate scheme also helped develop a new revenue stream that has allowed the business to flourish.

What We Did

  • SEO
  • Affiliates
  • Design & development
  • Content campaigns

VIew Website

The Designs

SEO

For a client trying to fight for space in the competitive fashion space, our SEO campaign needed to be perfectly strategised if it was going to deliver them success. We fixed all technical errors, sculpted relevant and compelling meta data and ensured that the site could be crawled and indexed without a hitch. We’ll let the results speak for themselves!

  • 104%
    Increase In
    Traffic

  • 173%
    Increase In
    Revenue

Affliiates

We were challenged with growing and nurturing a highly active network of highly trafficked websites that we knew would generate significant amounts of revenue for the Little Black Dress business.

Through closely monitoring performance, we were able to develop their affiliates into a significant revenue stream.

  • 64%
    Increase In
    Revenue

  • 250%
    Increase In
    Network Size

  • 128%
    Increase In
    Traffic

Design & Development

An elegant and sophisticated brand needed an elegant and sophisticated website – it needed to look good, convert well and reinforce the position of Little Black Dress as fashion industry leader to anyone that visited the site. Through developing an understanding of how their customers behaved on the old site, we designed and delivered something we knew would get them results – and that’s exactly what happened.

  • 180%
    Increase In
    Revenue

  • 31%
    Increase In
    AOV

  • 34%
    Increase In
    Conversion

Content Campaigns
LIFE OF CHANEL

Our content campaigns needed to be creative, but had to be closely aligned with the elegance and glamour of the LBD brand. This was exactly what we did with our ‘Coco Chanel timeline’ – and it helped get the brand coverage on a number of high profile publications.

Content Campaign
LIFE OF CHANEL

www.littleblackdress.co.uk/life-of-chanel/