Iconic London is a beauty brand that offers a range of ethically sourced and trend-led makeup products. Despite being a relatively new brand in a highly competitive industry, they had quickly established a loyal following through influencer marketing.
However, they were concerned that as the brand grew, there might become an overreliance on influencers as the primary source of brand growth and revenue through the website.
We quickly identified that their brand and product range had huge potential through paid social channels, so we went about working with them on developing a strategy that would prove to be incredibly profitable for them.
Iconic London has a phenomenal range of creative collateral that had been built up through influencer collaborations and their own imagery. We knew that this type of creative had huge appeal if it was promoted and pushed to relevant social media users. By working closely with Iconic London, we quickly got a grasp of who their audience was, before building this out as a persona that we could target through paid social channels. This initial research made a huge difference to the success of the campaign, ensuring we reached the right people at the right time and with the right message, helping the campaign to become highly profitable.
of all site revenue
Nov 16 – Jan 17
“Webtise are lovely people to work with and have really have taken ICONIC LONDON to the next level. I could not recommend them enough.”
Jade Elliot – March 2017 – www.iconiclondoninc.com