Absolute Pearls is an online pearl jewellery specialist that was established in 2003. It has since flourished by providing customers with quality products that exceed expectations and establishing a growing reputation with suppliers of pearls across the world.
They had an ecommerce website when they started working with Webtise. However, their existing platform did not accurately capture the quality of the products, or offer a good enough shopping experience. Webtise recommended replatforming to Magento, as well as a complete design overhaul to ensure the site would perform effectively on both mobile and desktop devices.
We worked closely with Absolute Pearls to understand exactly what their customers would expect from a brand of their prestige. This allowed us to create feature-rich product pages containing essential information on pearl variations and pearl quality. We also ensured the site would go live and be compliant with SEO best practices – this meant managing redirects and advising on the site architecture to maximise the volume of organic traffic that would come into the new site.